Shelly Ann Dale – Beauty Therapy Apprentice

Over time, Shelly’s passion for beauty grew. However “the struggle was once I started working I could not see myself stopping to study and to end up with a student loan,” says Shelly.

Flashforward to only 14 months ago when Shelly came across a Facebook ad from a beauty clinic looking for an apprentice – getting paid while learning was the magic combo Shelly was hoping for. “Upon signing up for the apprenticeship with HITO, I came across the most amazing support system, education and hands on learning.”

Grateful for the people who were supporting her on her apprenticeship journey, Shelly entered The Industry Awards 2023 as a show of dedication. “I wanted my supporters to know that I am giving this my all and that the chances they have taken on me will not go to waste.”

Shelly was a first-time attendee at The Industry Awards. “I had no idea what to expect… the closer it got to the announcement, the more my anxiety kicked in… finally it got to beauty therapy apprentice of the year award…my heart was racing, hands were sweating, I was so nervous. And there it was! My name! I did it! I was so overwhelmed with a ridiculous amount of emotion. Happy, relieved, shocked, joy, excitement, gratitude.”

Shelly is excited to continue her career in beauty therapy. “My main goal is to focus on my studies and gain as much knowledge as I can so I can help educate my clients in caring for their bodies and skin and become the best version of myself,” says Shelly. “It’s the joy it can bring to the clients that makes me love this industry.”